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    Networking, measured.

    Guides, product updates and lessons from building namponi: networking, lead capture and the follow-up that turns a conversation into business.

    Latest

    How to measure trade show ROI with digital business cards

    A founder's method for proving a show paid off: run a time-boxed campaign, count scans, leads and deals per person and QR code, and compare with the cost.

    Trade shows
    ROI
    Campaigns
    11 min read
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    Trade shows
    Lead capture
    Follow-up

    How to not lose a single lead at your next trade show

    A founder's playbook for exhibitors: set up one capture flow before the show, a ten-second routine at the booth, same-evening triage, and follow-up inside 72 hours.

    10 min read